How this work gets scoped
Three shapes. Each is fixed price, quoted before it starts, and the drivers are listed so you can see what makes yours bigger or smaller.
Audit
One-off, fixed priceThe five stages on the audit page, delivered as a document. Most clients start here, and a decent number stop here because the findings turn out to be things their own team can fix in an afternoon.
What moves the price
- Number of pages that matter (usually 10 to 60, not your whole site)
- How many prompt variations are needed to cover your category
- Whether you operate in one location or many
Audit and remediation
One-off, fixed price, quoted after the auditWe do the work the audit identified: rewriting the pages, fixing crawler access, correcting markup, and chasing the corroboration gaps. Quoted only after the audit, because before that neither of us knows what is actually wrong.
What moves the price
- How much of the page rewriting you want to keep in-house
- Whether crawler blocks sit somewhere we can reach or need your hosting provider
- Number of external listings and registers worth pursuing
Ongoing measurement
MonthlyThe same prompt set re-run on a schedule, with the results tracked over time and a short written read on what moved. Only worth buying if someone is going to act on it, which is why we will ask who that is.
What moves the price
- Prompt set size and how many assistants are covered
- Reporting cadence
- Whether you want the changes made or just reported
When not to buy any of this
If your website is thin, slow or missing the basics, this is the wrong thing to spend money on first. Assistants read the same pages people do. Fix the pages.
If nobody in your category is being recommended by assistants yet, and the baseline prompts come back empty for everyone, there is nothing to win and you should wait.
We will tell you either of those on the first call rather than after the invoice.
Questions about cost
Because the honest number depends on the size of your site and how many prompts your category needs, and a headline price would be wrong for most people reading this. Tell us the category and roughly how many pages matter and you will get a fixed price, not a range that moves later.
No. There is no reliable, verifiable metric to attach a fee to. Citation counts vary between two runs of the same prompt, and any vendor charging on a number they generate themselves has a conflict you should not accept.
Month to month. If nothing is moving, stopping is the correct response and we would rather you did that than quietly resent the invoice.
It happens, and we say so plainly rather than manufacturing a list. You will still have the baseline prompt data, which is the thing you can re-run yourself later.